Pioneer of the digital economy, Mondher Abdennadher co-founded and became Vice President of Connect World (Havas Advertising) in 1994 shortly after graduating from ISC Paris. He then went on to co-found Voove Group/Cell Network in 1998, (sold in 2002), confirming his deep interest in new technologies and the ability they have to transform relations between businesses and their audiences. Following this, Mondher became President of Deep Blue, the strategic consulting division of Group Aegis Media France and Carat Culture, a specialized unit in consulting and cultural engineering within the same group. Alongside these areas of research and activity focused on innovation in communications. In 2002, he created the Toléde NGO dedicated to diversity & inclusion and cultural dialogues.
Since 2007, he is also senior lecturer in Media and Communications at Paris Institute of Political Studies (Sciences-Po Paris), a public research and higher education institution.